You are selected to join our exclusive
Content Creator
Program.
We picked you on purpose. Lumiere & Co. designs precision cycling accessories for riders who notice the details and each season, we invite a roster of ambassadors whose work we've been watching closely. You're on this season's list.
So here's what we're asking. Pull up your three best-performing reels — your highest-saved, most-shared, most-watched-to-the-end. Whatever rhythm and voice is already working for you — bring that to the three formats below. Apply our gear to your style, not the other way around.
The rest of this page is the framework, the deal, and where it leads. Read it at your pace. Sign on at the end if you're up for it.
Three points. Three reels.
Pg. 02Make it travel — your way.
An organic, character-driven moment. Relatable, shareable — the kind of reel that travels. Made for cycling Instagram and the algorithms beyond it.
Pull up your three highest-performing relatable / shareable reels. Whatever rhythm is already working for you — bring it. Our product plays a role in the bit.
Show the gear — like it's yours.
Show the gear in detail on your bike — packing it, installing it, riding with it. The gear, the bike, a real ride.
For the bag: show how you pack it, mount it on the bike, what it replaces on your usual setup.
For the camera strap: its features, how it installs, how it sits while you ride. Use the pacing of your most-saved kit reels — show our gear the way you'd show your own.
Tell us why — plainly.
Talk straight. Ride footage with voiceover, or straight to camera — what this gear actually does for you. Spoken the way you'd tell a friend.
The voice you use when you're not selling anything. Your most-watched personal reflection reels. That voice — pointed at this gear.
Make your kind of reel.
We'll be the brand in it.
What we need.
What's optional.
Three final reels
plus all raw clips.
Vertical 9:16 MP4 final cuts, plus your raw footage and edited project files. We use these on @lumierethecompany organic and as paid Meta ads. Delivered via Google Drive, Dropbox, or WeTransfer.
Posting on your channels.
Use the Instagram Collab feature if you'd like — it tags @lumierethecompany as co-author. This is optional
An entry point.
Not the finish line.
2026 is the entry point to the Lumiere Content Creator Program.
The creators who land it — whose reels click, whose voice fits, whose work stays sharp — move into long-term partnership with us.
We invite carefully. We keep the people whose work we love. The first reel you make for us could be the start of something that runs for seasons.
- Quarterly campaigns and first call when the next one drops.
- Ongoing paid collaboration on future work.
- Co-creation on product, content, and where the brand goes.